A good Chinese company name is not only a simple transliteration of your English name but should also convey a meaning with positive connotations in Chinese culture. Do not underestimate the importance of the Chinese name for the company or product, as with any other country, in China consumers will not be attracted by a brand with a poorly devised name.
When considering the Chinese name for your company, three elements should be addressed: the pronunciation, the characters themselves and the meaning of the words. Once you have the right Chinese name, it is essential that you immediately apply for the trademark in China.
